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Friday, 15 July 2016 / Published in Design Agency, Food Branding & Package Design

Creageous Challenge: A Crafty Idea

Coffee

Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.

Brewing up a color palette and design was a careful process. As a volunteer for a non-profit organization in Kenya, I appreciate the beauty of Arabica coffee and what it brings to the Ethiopian economy. My design conveys the warms tones of an African countryside with a cross-cultural coffeehouse twist. The decorative swirls represent the wonderful, rich aroma of a high-quality coffee and the fonts convey a contemporary—yet handcrafted—feel.

I picked the name Crafty Coffee because it describes a product that’s made with skill and delivered in an artful manner. With a background in fine art, illustration and crafting, I have always loved designing for quality, handmade goods.

I can imagine this coffee as part of a line of non-profit products, where each SKU benefits a different group in need. For example, Crafty coffee sales could fund purchasing seeds for women in Sanjweru, Africa to plant and provide food for their families and surrounding community. There’s nothing like being creageous for a cause!

Connie Beecher – Senior Graphic Designer

www.depersico.com

close up 2

a detail of the package design

 

Tagged under: Beverage branding, Beverage Package Design, Coffee branding, Coffee package design, Creative Agency, Design Agency, Design Strategy, Food Package Design

What you can read next

Creageous Thoughts: Vision & Execution
Private Label Brand Strategy Infographic
The Lowdown on Private Label Brand Strategy
Creageous: One Blog, Infinite Ideas

Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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