Food Branding | Food & Beverage Package Design | DePersico Creative

  • about
  • services
  • case studies
  • blog
  • contact

Keep It Simple, Seriously

Friday, 07 June 2019 by depersico creative
Whey 2 Be Cookie Package Design - DePersico Creative

The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)

Design AgencyFood & Beverage Advertising AgencyFood & Beverage Package DesignFood Branding AgencyFood MarketingFood Package DesignFood Packaging DesignPackage Design Agency
Read more
  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Package Design Agency
No Comments

Package Design Hierarchy – What does it even mean?

Friday, 24 May 2019 by depersico creative
Beverage Package Design

For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)

Beverage brandingBeverage Label DesignBeverage Package DesignDesign StrategyFood BrandingFood Label DesignFood Package DesignLabel DesignPackage DesignPackage Design HierarchyPackage Design StrategyPhiladelphia Package Design Agency
Read more
  • Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
No Comments

From PDFs to PNGs: An Image File Cheat Sheet

Tuesday, 10 October 2017 by depersico creative

If you’re a brand manager or business owner with a new design in your hands, you may find yourself scouring Google to learn which file types to use for which purpose. Why do my presentation images look blurry? What’s vector art? What file does my printer need?” Worry not—here’s a little cheat sheet on image files so you can pass the baton efficiently.

(more…)

Design AgencyGraphic Design AgencyGraphic Design Agency PhiladelphiaPackage DesignPackage Design AgencyPhiladelphia Design AgencyPhiladelphia Package Design Agency
Read more
  • Published in Brand Design, Brand Design, Branding Agency, Design Agency, Design Strategy, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
No Comments

The Lowdown on Private Label Brand Strategy

Saturday, 09 September 2017 by depersico creative
Private Label Brand Strategy Infographic

Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.

(more…)

BrandingFood BrandingFood Package DesignGraphic Design AgencyPackage DesignPhiladelphia Package Design AgencyPrivate Label Brand StrategyPrivate Label BrandingPrivate Label Package Design
Read more
  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
No Comments

Creageous Thoughts: Vision & Execution

Friday, 18 August 2017 by depersico creative

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” 

–Joel A. Barker

(more…)

Brand Designbrand strategyBranding AgencyCreative AgencyDesignDesign AgencyDesign StrategyDesign Vision
Read more
  • Published in Design Agency, Food Branding & Package Design
No Comments

Field Trip: Fancy Food Show in the Big Apple

Thursday, 28 July 2016 by depersico creative

Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!

(more…)

Beverage Package DesignBrandingDesignFancy Food ShowFood & Beverage Package DesignFood Brand DesignFood BrandingFood Package DesignLOHASLOHAS Branding & Package DesignStrategy
Read more
  • Published in Design Agency, Food Branding & Package Design
No Comments

Creageous Challenge: A Crafty Idea

Friday, 15 July 2016 by depersico creative
Coffee

Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.

(more…)

Beverage brandingBeverage Package DesignCoffee brandingCoffee package designCreative AgencyDesign AgencyDesign StrategyFood Package Design
Read more
  • Published in Design Agency, Food Branding & Package Design
No Comments

Creageous: One Blog, Infinite Ideas

Wednesday, 06 July 2016 by depersico creative

Welcome to our Creageous blog! 

So, you’re probably wondering, what does creageous mean, anyway? Well, in short, it describes courageous creativity—the fuel for flexing those marketing muscles to scale new heights. Creageous thinking is a uniquely innovative mindset that excites, inspires—and in our world–creates cravings.

Our new marketing campaign looks to inspire our clients and employees to ditch tradition in favor of creativity, and challenges them to apply this thinking at work and in everyday life. (more…)

Beverage Package DesignBrand DesignBrandingCreative AgencyDesign AgencyFood & Beverage Package DesignFood Brand DesignFood MarketingFood Package Design
Read more
  • Published in Design Agency, Food Branding & Package Design
No Comments

Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

DePersico Creative

560 Grubbs Mill Rd.
West Chester, PA 19380
610-789-4400
Mon–Fri | 9am–5pm (EST)

Archives


CALL US: (484) 454-3801 | Monday–Friday | 9am–5pm (EST)

VISIT US: 560 Grubbs Mill Rd. West Chester, PA 19380 | LOCATE US ON A MAP >

  • about
  • services
  • case studies
  • blog
  • contact
  • GET SOCIAL

© 2018 DEPERSICO CREATIVE | ALL RIGHTS RESERVED | PRIVACY POLICY

TOP