For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)
If you’re a brand manager or business owner with a new design in your hands, you may find yourself scouring Google to learn which file types to use for which purpose. Why do my presentation images look blurry? What’s vector art? What file does my printer need?” Worry not—here’s a little cheat sheet on image files so you can pass the baton efficiently.
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.
“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.”
–Joel A. Barker
Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!
Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.
Welcome to our Creageous blog!
So, you’re probably wondering, what does creageous mean, anyway? Well, in short, it describes courageous creativity—the fuel for flexing those marketing muscles to scale new heights. Creageous thinking is a uniquely innovative mindset that excites, inspires—and in our world–creates cravings.
Our new marketing campaign looks to inspire our clients and employees to ditch tradition in favor of creativity, and challenges them to apply this thinking at work and in everyday life. (more…)