Food Branding | Food & Beverage Package Design | DePersico Creative

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The Truth About Food & Beverage Branding

Tuesday, 08 October 2019 by pete

In the Food & Beverage world, “Branding” is really the total image and impression your branded product conveys to shoppers. With Food & Beverage retail products, this critical communication usually comes from the most immediate consumer touchpoint – your package design. (more…)

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  • Published in Brand Design, Brand Design, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Package Design Agency
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Keep It Simple, Seriously

Friday, 07 June 2019 by depersico creative
Whey 2 Be Cookie Package Design - DePersico Creative

The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)

Design AgencyFood & Beverage Advertising AgencyFood & Beverage Package DesignFood Branding AgencyFood MarketingFood Package DesignFood Packaging DesignPackage Design Agency
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  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Package Design Agency
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Package Design Hierarchy – What does it even mean?

Friday, 24 May 2019 by depersico creative
Beverage Package Design

For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)

Beverage brandingBeverage Label DesignBeverage Package DesignDesign StrategyFood BrandingFood Label DesignFood Package DesignLabel DesignPackage DesignPackage Design HierarchyPackage Design StrategyPhiladelphia Package Design Agency
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  • Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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The Lowdown on Private Label Brand Strategy

Saturday, 09 September 2017 by depersico creative
Private Label Brand Strategy Infographic

Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.

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BrandingFood BrandingFood Package DesignGraphic Design AgencyPackage DesignPhiladelphia Package Design AgencyPrivate Label Brand StrategyPrivate Label BrandingPrivate Label Package Design
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  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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