The Truth About Food & Beverage Branding
In the Food & Beverage world, “Branding” is really the total image and impression your branded product conveys to shoppers. With Food & Beverage retail products, this critical communication usually comes from the most immediate consumer touchpoint – your package design. (more…)
- Published in Brand Design, Brand Design, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Package Design Agency
Keep It Simple, Seriously
The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)
Package Design Hierarchy – What does it even mean?
For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
The Lowdown on Private Label Brand Strategy
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.