In the Food & Beverage world, “Branding” is really the total image and impression your branded product conveys to shoppers. With Food & Beverage retail products, this critical communication usually comes from the most immediate consumer touchpoint – your package design. (more…)
The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)
If you’re a brand manager or business owner with a new design in your hands, you may find yourself scouring Google to learn which file types to use for which purpose. Why do my presentation images look blurry? What’s vector art? What file does my printer need?” Worry not—here’s a little cheat sheet on image files so you can pass the baton efficiently.
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.