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Friday, 07 June 2019 / Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Package Design Agency

Keep It Simple, Seriously

Whey 2 Be Cookie Package Design - DePersico Creative

The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.”

The point is, “less is more”—and this design rule especially applies to product packaging design for food and beverage.

Successful packaging should be easy to understand, but also aesthetically unique enough to be appreciated by the shopper. After all, your end goal is to have the value in your packaging transfer to your product. For example, strategic color coding should only highlight what changes—not overflow into messaging that is the same across SKUs. Short and sweet romance copy can be smoother and more memorable than extra words. In a nutshell, focus on having the right content rather than all of it. Tease a little. Give it some air. This will have better impact than crowded designs that say too much and muddle the message.

Campbell Soup Package Design

In the average 4 seconds a shopper takes to consider your product, they should be able to answer these key questions by your package design alone:

What is this product?

How is it to be used?

What are the emotional benefits of this brand and product?

What are the rational reasons I should purchase?

If these questions aren’t being answered by your package design in a compelling, impactful way, those 4 seconds of confusion are causing you to lose sales big time!

The right silent visual presentation delivered at the decision point is the strongest marketing effort you can make for your food brands. Our focus on optimizing this critical decision-making moment is one of the key reasons Design Rush recognizes us as a top Food Package Design Company. So, remember to “keep it simple” and you’ll be on your way to make a 4-second emotional impact with your package design.

See you at the store shelves!

Tagged under: Design Agency, Food & Beverage Advertising Agency, Food & Beverage Package Design, Food Branding Agency, Food Marketing, Food Package Design, Food Packaging Design, Package Design Agency

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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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