Package Design Hierarchy – What does it even mean?
For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
- Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
Creageous Thoughts: Vision & Execution
“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.”
–Joel A. Barker
- Published in Design Agency, Food Branding & Package Design
Creageous Challenge: A Crafty Idea
Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.
- Published in Design Agency, Food Branding & Package Design