Food Branding | Food & Beverage Package Design | DePersico Creative

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Package Design Hierarchy – What does it even mean?

Friday, 24 May 2019 by depersico creative
Beverage Package Design

For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)

Beverage brandingBeverage Label DesignBeverage Package DesignDesign StrategyFood BrandingFood Label DesignFood Package DesignLabel DesignPackage DesignPackage Design HierarchyPackage Design StrategyPhiladelphia Package Design Agency
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  • Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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The Lowdown on Private Label Brand Strategy

Saturday, 09 September 2017 by depersico creative
Private Label Brand Strategy Infographic

Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.

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BrandingFood BrandingFood Package DesignGraphic Design AgencyPackage DesignPhiladelphia Package Design AgencyPrivate Label Brand StrategyPrivate Label BrandingPrivate Label Package Design
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  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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Field Trip: Fancy Food Show in the Big Apple

Thursday, 28 July 2016 by depersico creative

Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!

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Beverage Package DesignBrandingDesignFancy Food ShowFood & Beverage Package DesignFood Brand DesignFood BrandingFood Package DesignLOHASLOHAS Branding & Package DesignStrategy
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  • Published in Design Agency, Food Branding & Package Design
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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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