Package Design Hierarchy – What does it even mean?
Friday, 24 May 2019
For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
- Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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