ABOUT DEPERSICO CREATIVE
DePersico Creative has been leveraging our passion for food and unrivaled creativity to help grow food and beverage brands since 1977.
WHAT WE DO
DePersico Creative elevates and magnifies the unique aspects of your product through compelling package design. Our combination of product positioning, creative linguistics, and strategic color, photography, and font choices help to visually sell your product as the most desirable in its category.
We prove how our expertise and creative strategies positively impact sales through every project, whether it’s for a startup brand or a major player in the food and beverage industry.
OUR STORY
Owners Paul & Brenda circa 2005
Our story began over 40 years ago when our founders, Tony, Claire, Paul, and Brenda DePersico, came together to form our family business in 1977. We were hungry to learn about the food and beverage industry, and our passion paid off as we landed package design projects with major brands.
After Tony retired and Brenda stepped back to raise the next generation of DePersicos, Paul took over as CEO in 1989 and guided the company through a period of steady growth in the following decades. In 2015, Paul’s son and wordsmith, James, joined the team and began using his passion for food and creative linguistics to take our clients’ packaging to the next level. Paul’s daughter Savannah joined the team in 2020 as a project manager and organizational master.
As a three-generation family business, we’ve passed down our knowledge of strategic food and beverage branding—and our love for food. We developed our best practices based on trial and error and real-life experience propelling small and large brands into top competitors, and we continue to hone our craft and evolve with each new project.
MEET THE FAMILY
When you partner with DePersico Creative, you work directly with our family. Get to know the people who help turn lackluster packaging into an essential storytelling (and selling) tool.
Paul DePersico
Title: CEO/Creative Strategist
A.K.A. The Cruisin’ Chef
Spends every Saturday shopping for innovative new foods. Loves cooking for family & friends toexperiment with unique creations.
James DePersico
Title: Vice President
A.K.A. The Wizard of Words
Passionate about words and believes language to be the most powerful tool humans have. Values clarity of communication in the workplace and life, and strives to achieve it always.
Nick Beecher
Title: Senior Art Director
A.K.A. The Visual Virtuoso
Dedicated to the arts. Explores everyfacet of what makes life beautiful. Values the visually appealing subtletiesof design & the magic of graphics to enchant audiences & consumers alike.
Savannah DePersico
Title: Project Manager/Traffic
A.K.A. The Master Organizer
Loves biking, fishing, camping…and of course eating naturallygood food! Savannah loves organizing & spreadsheetsto keep our lives on track. (Thank you!)
WHAT SETS US APART FROM OTHER FOOD PACKAGING DESIGN AGENCIES?
In addition to our flexible pricing structure, broad range of services, and extensive expertise in food and beverage branding, DePersico Creative brings unmatched creativity and passion to the table.
OVER 40 YEARS OF EXPERIENCE
Unlike other food package design agencies with only a few years of experience under their belt, DePersico Creative has spent more than four decades crafting the most effective visual brand strategies. We know how to turn your packaging into a strong visual selling tool—not just a trendy decoration.
PASSION FOR CLIENTS
Our team may have experience working with some of the biggest brands in food and beverage, but we’re passionate about serving all types of clients—especially burgeoning businesses with great products that need a little creative inspiration. We love to see our work generate results and help our clients grow.
INNOVATIVE THINKING AND LOVE FOR FOOD
At DePersico Creative, we’re not just designers and copywriters—we’re a group of foodies and savvy chefs. That means we can give input on product flavors and areas for improvement, brainstorm creative use cases for your products, and even help you develop recipes to include with your marketing materials.
OUR CULTURE
We’re a group of fun, food-loving, energeticpeople who spend our days doing whatwe love—and it shows in our culture.
Photo kitchen and studio.
Since DePersico Creative opened our doors more than 40 years ago, our team has worked incredibly hard to generate serious results forall our clients—and if our case studies are any indication, we’ve done a pretty great job. But despite our track record of success, we don’t take ourselves too seriously—and we always look for innovative ways to lighta creative spark. Our office is warm, comfortable, and inviting, so our team can feel at home while developing catchy taglines or creating a package design mockup.
Plus, we can step outside at any time to listen to the sound of splashing water and get inspired by the seaof dark green trees. Often, the best ideas come to us in nontraditional places, and our team has the freedom to find the most conducive environments to foster creativity.
WE ALL SHARE THE SAMEPASSION: FOOD!
One of the biggest perks of being in the food packaging design industry is getting to try all the incredible products we work with. When we’re not pinpointing each unique flavor and coming up with the perfect descriptors for our packaging, we might be in the test kitchen whipping up recipes or at the local grocery store checking out our designs on the shelf.
We don’t leave our passion for food behind when we leave the office each day—you can find most of us in our home kitchens experimenting with unique ingredients or dining in top-rated restaurants to try and find our new favorite dish.
