What should a custom food label include for a CPG product?
A strong custom food label combines instant shelf appeal with accurate required information. For CPG products, that typically includes a clear brand mark, product name, flavor or variety, net weight, ingredient statement, Nutrition Facts panel, allergen disclosures, certifications when applicable, barcode space, and claims that are visually compelling without creating compliance risk.
How much does custom food label design cost?
Food label design projects vary by scope, SKU count, regulatory complexity, photography needs, and whether the brand also needs positioning, naming, or package redesign. DePersico Creative uses budget-friendly, project-based pricing scaled to the assignment, making the service accessible for startups and established CPG portfolios. A free consultation helps define the right scope before work begins.
Can you help with FDA nutrition facts and allergen information?
Yes. DePersico Creative designs labels with FDA nutrition facts panel rules, allergen disclosure requirements, ingredient declarations, country-of-origin labeling, and certification mark placement in mind. The work is designed for non-alcoholic food and beverage brands. Final legal or regulatory review should still be handled by the brand’s compliance counsel or qualified regulatory advisor.
Do you work with startup food and beverage brands in San Antonio?
Yes. DePersico Creative works with both small startups launching new products and national food brands refreshing established lines. The agency’s project-based pricing model, direct access to leadership, and in-house services help early-stage San Antonio founders build professional labels without navigating a large-agency account structure.
What is the difference between label design and package design?
Label design focuses on the printed surface that communicates the product, brand, claims, ingredients, nutrition details, and purchase cues. Package design is broader and may include the full container, dieline, structural format, front-panel hierarchy, materials, and secondary packaging. DePersico Creative offers both, so labels can align with the complete shelf presentation.
How long does a food label design project take?
Most label projects follow a strategic sequence: brand and competitor analysis, product positioning, creative direction, label concept development, compliance-aware layout, refinement, and production-ready file preparation. Timelines depend on SKU count and approvals, but the goal is always to create labels that communicate quickly in the four-to-six-second shelf decision window.
Can food photography be included with label design?
Yes. DePersico Creative has a fully equipped test kitchen, food styling team, and photography studio for food and beverage imagery. Photography can support front-of-pack visuals, sell sheets, e-commerce thumbnails, social launch graphics, brochures, and trade materials. Full usage rights are provided for the images created during the project.
What types of CPG brands does DePersico Creative serve?
DePersico Creative focuses exclusively on non-alcoholic food and beverage brands. That includes snacks, frozen foods, bakery products, dairy, condiments, juices, sodas, sparkling waters, teas, coffees, functional drinks, plant-based beverages, and similar CPG categories. Wine, spirits, beer, hard seltzer, and other TTB-regulated alcoholic beverage labels are outside the agency’s scope.