For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.