Food Branding | Food & Beverage Package Design | DePersico Creative

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Package Design Hierarchy – What does it even mean?

Friday, 24 May 2019 by depersico creative
Beverage Package Design

For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)

Beverage brandingBeverage Label DesignBeverage Package DesignDesign StrategyFood BrandingFood Label DesignFood Package DesignLabel DesignPackage DesignPackage Design HierarchyPackage Design StrategyPhiladelphia Package Design Agency
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  • Published in Brand Design, Branding Agency, Design Agency, Food Branding, Food Branding & Package Design, Food Package Design, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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Field Trip: Fancy Food Show in the Big Apple

Thursday, 28 July 2016 by depersico creative

Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!

(more…)

Beverage Package DesignBrandingDesignFancy Food ShowFood & Beverage Package DesignFood Brand DesignFood BrandingFood Package DesignLOHASLOHAS Branding & Package DesignStrategy
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  • Published in Design Agency, Food Branding & Package Design
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Creageous Challenge: A Crafty Idea

Friday, 15 July 2016 by depersico creative
Coffee

Our new Creageous campaign has my imagination on high gear, so I jumped at the opportunity to face our Creageous Challenge. This fun blog post dares us to push boundaries and be creative with any design of our choosing. We’re encouraged to pull great ideas from our own passions, so I chose to design a package for my favorite indulgence—coffee.

(more…)

Beverage brandingBeverage Package DesignCoffee brandingCoffee package designCreative AgencyDesign AgencyDesign StrategyFood Package Design
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  • Published in Design Agency, Food Branding & Package Design
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Creageous: One Blog, Infinite Ideas

Wednesday, 06 July 2016 by depersico creative

Welcome to our Creageous blog! 

So, you’re probably wondering, what does creageous mean, anyway? Well, in short, it describes courageous creativity—the fuel for flexing those marketing muscles to scale new heights. Creageous thinking is a uniquely innovative mindset that excites, inspires—and in our world–creates cravings.

Our new marketing campaign looks to inspire our clients and employees to ditch tradition in favor of creativity, and challenges them to apply this thinking at work and in everyday life. (more…)

Beverage Package DesignBrand DesignBrandingCreative AgencyDesign AgencyFood & Beverage Package DesignFood Brand DesignFood MarketingFood Package Design
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  • Published in Design Agency, Food Branding & Package Design
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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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