Food Branding | Food & Beverage Package Design | DePersico Creative

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From PDFs to PNGs: An Image File Cheat Sheet

Tuesday, 10 October 2017 by depersico creative

If you’re a brand manager or business owner with a new design in your hands, you may find yourself scouring Google to learn which file types to use for which purpose. Why do my presentation images look blurry? What’s vector art? What file does my printer need?” Worry not—here’s a little cheat sheet on image files so you can pass the baton efficiently.

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  • Published in Brand Design, Brand Design, Branding Agency, Design Agency, Design Strategy, Marketing Tips, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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The Lowdown on Private Label Brand Strategy

Saturday, 09 September 2017 by depersico creative
Private Label Brand Strategy Infographic

Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.

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BrandingFood BrandingFood Package DesignGraphic Design AgencyPackage DesignPhiladelphia Package Design AgencyPrivate Label Brand StrategyPrivate Label BrandingPrivate Label Package Design
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  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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West Chester, PA 19380
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