The Lowdown on Private Label Brand Strategy
Saturday, 09 September 2017
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.
- Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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