The KISS method of designing is one of our favorites. It stands for “Keep It Simple Stupid,” but around here, it’s “Keep It Simple… Seriously.” (more…)
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.