SEE HOW WE HELP LARGE AND SMALL BRANDS LAUNCH SUCCESSFUL PRODUCTS
Most new grocery products are destined for failure—but if yours has truly exceptional flavor, quality, or ingredients, you shouldn’t let that scare you. At DePersico Creative, we use creative linguistics, enticing food photography, and deliberate design choices that tell your brand’s story to ensure your product earns a permanent position on grocery store shelves.
Our team has worked with a range of companies, from small startups to household brands, to create packaging that visually conveys the quality of the product inside within seconds. Even though every package has a unique look and value proposition that fits the brand’s image, we design each one strategically to grab attention, build trust with consumers, and create cravings that trigger that first product purchase. Check out our new product portfolio to see how our package designs send a clear, compelling message at first glance (and don’t be surprised if you start feeling hungry!).
FREQUENTLY ASKED QUESTIONS ABOUT NEW PRODUCT LAUNCHES
What does DePersico Creative do for a new food or beverage product launch?
We build the brand and package design that gets shoppers to pick your product up for the first time. That starts with tasting your product and studying your competitors, then moves into product positioning, naming, logo and package design, and food photography where your product needs it. Every piece is built to show shoppers why your product is worth trying.
Why does package design matter so much for a new product launch?
Shoppers make fast decisions, and a new product has no reputation to lean on. Your package is the only salesperson in the aisle or beside the online add to cart button, so it has to communicate your flavor, quality, and difference within seconds. That first purchase is what creates repeat buyers, and repeat buyers are how a launch becomes a growing brand.
How do you decide what goes on my package?
We begin with a brand analysis built on our proprietary SWIFI methodology, then taste your product and compare it to what sits next to it on the shelf. From there we pinpoint what makes your product different and make that the star of the design, in both the imagery and the words. The goal is a package that sells your product, not one that only looks good.
What is creative linguistics, and how does it help a launch?
Creative linguistics is our approach to the words on your package. A package gets only a few seconds to make an impression, so the copy has to connect directly to your product’s taste, quality, and biggest benefits. We apply it to names, product descriptors, and key feature copy, so the words and the visuals make the same argument. You can see more on our naming and creative linguistics page.
Can a startup or small brand launch with you, or do you only work with national companies?
We work with both, from small startups to household names, and a first-time founder gets the same experts and attention as a national brand. Paul and James DePersico are involved in every project, so you work directly with the people leading the studio. We price project by project, so we can work with your budget and still give you strong options.
Do I need a logo before we start?
No. We design logos and food package design together because they work as a pair. If you already have a logo you love, we can build around it. If you still need a brand name, we can help with that too.
What should I have ready before the first conversation?
A sample of your product is the most useful thing to bring, because we taste what we design for. It also helps to know who you want to reach and which competitors you are up against. The first step is a free 30-minute consultation, and you can schedule one here.
Share Your Challenges, and We’ll Share Some Creative Solutions
We’re ready to help you take your brand to the next level!
