BRAND NAMING & CREATIVE LINGUISTICS
As a trusted naming and branding agency, DePersico Creative brings your brand to life with our brand naming services.
WE’RE YOUR DESIGNATED COMPANY NAMING CONSULTANTS
At DePersico Creative, we don’t just describe your product in a few words—we use creative linguistics to increase brand awareness, ensuring each one is deliberate, compelling, and deserving of its space on your packaging. Our goal is to create an emotional or logical connection by outlining the product benefits consumers are searching for, from clean ingredients to superior taste.
How do we determine the most impactful product copy to include on your packaging? First, we perform a SWIFI brand analysis to see what your competitors are doing. Then, we find a unique way to position your product and choose the words that will resonate with shoppers in only a few seconds. A few carefully chosen phrases on your packaging—and sometimes even a single word—can be enough to captivate your targeted market and convince them to take a chance on your product.
DISCOVER THE DIFFERENCE A NAMING AND BRANDING AGENCY CAN MAKE
At DePersico Creative, we identify the most compelling features of your product and distill them into a few clean, eye-catching lines. Explore our product portfolio to see how we create unique brand identities and inspire patronage.
WHAT’S IN A BRAND NAME?
We believe every brand name should have four critical factors:
- Relevance – Your brand name should be relevant to your business, products, or services. It should give consumers a clear idea of what your brand represents or offers. With our unmatched naming and branding strategy, DePersico Creative avoids names that are too generic or unrelated to your industry.
- Uniqueness – A unique brand name is more likely to stand out and be memorable. We conduct thorough research to ensure that your chosen name is not already in use by competitors and is not trademarked.
- Simplicity – Developing a brand name is all about keeping the name simple and easy to pronounce. Our brand management experts steer clear of overly complex or hard-to-spell words, sticking to straightforward names that are more likely to be remembered and shared.
- Memorability – A memorable brand name is one that sticks in the minds of consumers. We encourage food and beverage companies to use catchy phrases, alliteration, or wordplay to make their brand name more memorable.
TURN TO THE FOOD PACKAGING EXPERTS FOR COMPELLING PRODUCT COPY
Creating brand recognition with a few words and photographs on a can, box, or bag requires expertise that most agencies don’t have. Many inexperienced companies with limited experience in food packaging will either overwhelm consumers with unnecessary details or sacrifice product descriptions for a “clean” look—leaving your item to gather dust on grocery store shelves.
DePersico Creative has spent over 45 years honing our brand naming craft while working with some of the most recognizable food and beverage brands, including Campbell’s and Kellogg’s. Defining brands with product packaging is what we do, and our team handles every step from conception to completion. We know how to write copy consumers want to read—and that’s why small and large companies turn to us to transform their products.
If your product copy is falling short, connect with us to learn more about our brand naming services.
