WE CREATE CRAVINGS USING CREATIVE LINGUISTICS
At DePersico Creative, we don’t just describe your product in a few words—we use creative linguistics to ensure each one is deliberate, compelling, and deserving of its space on your packaging. Our goal is to create an emotional or logical connection by outlining the product benefits consumers are searching for, from clean ingredients to superior taste.
How do we determine the most impactful product copy to include on your packaging? First, we perform a SWIFI brand analysis to see what your competitors are doing. Then, we find a unique way to position your product and choose the words that will resonate with shoppers in only a few seconds. A few carefully chosen phrases on your packaging—and sometimes even a single word—can be enough to grab consumers’ attention and convince them to take a chance on your product.
DISCOVER THE DIFFERENCE BRAND NAMING CAN MAKE
At DePersico Creative, we identify the most compelling features of your product and distill them into a few clean, eye-catching lines. Explore our product portfolio to see how we create unique brand personalities and inspire trial.
TURN TO THE FOOD PACKAGING EXPERTS FOR COMPELLING PRODUCT COPY
Creating brand recognition with a few words and photographs on a can, box, or bag requires expertise that most agencies don’t have. Many inexperienced companies with limited experience in food packaging will either overwhelm consumers with unnecessary details or sacrifice product descriptions for a “clean” look—leaving your item to gather dust on grocery store shelves.
DePersico Creative has spent over 40 years honing our brand naming craft while working with some of the most recognizable food and beverage brands, including Campbell’s and Kellogg’s. Defining brands with product packaging is what we do, and our team handles every step from conception to completion. We know how to write copy consumers want to read—and that’s why small and large companies turn to us to transform their products.
If your product copy is falling short, schedule a free 30-minute consultation or call or email to learn more about our brand naming services.
