CREATIVE VISUAL AND PRODUCT POSITIONING STRATEGIES

OUR DESIGNS DELIVER 4 VITAL FOOD BRAND NEEDS

REVEAL UNTAPPED OPPORTUNITIES WITH A PRODUCT COMPETITIVE ANALYSIS

Your product may have a real, recognizable competitive advantage, but if you can’t communicate it to consumers, it won’t get the attention it deserves. That’s where DePersico Creative comes in—we identify where your product fits in the marketplace and analyze your competitors to see how you can stand out.

Our team performs a SWIFI (Strengths, Weaknesses, and Ideas for Improvement) brand analysis to assess the competitive landscape. We look at what other products are doing well, from digestible copy to appetizing imagery, to see how we can elevate yours. From there, we can begin developing a product positioning strategy that will send the right message and strike a chord with your target audience.

OUR FOOD BRAND STRATEGY DELIVERS YOUR 4 MOST VITAL NEEDS

Whether you’re launching a new product or undergoing a complete rebrand, you need a product positioning strategy that gives consumers the “why” behind your product. Why should someone take a risk on your product instead of picking up their go-to? We use four strategies to answer this question:

1.

We hone and strengthen brand positioning.

We use brand positioning research to clarify and magnify your product’s differentiators in a way your competitors can’t.

2.

We elevate your brand image.

Whether you want to come across as modern, artisan, homestyle, or gourmet, we create a brand image that revolves around your product’s best attributes.

3.

We increase shelf appeal to grab attention.

Our products don’t just use flashy graphics and bright colors to catch people’s eyes; we communicate the essence and value of your product in four to six seconds.

4.

We give the right information to inspire trial—in-store and online.

We distill the most significant benefits of your product into a few key phrases and images to intrigue potential customers and turn them into repeat buyers.

DISCOVER HOW WE SET YOUR PRODUCT APART

Too many exceptional products fall short due to the wrong product positioning strategy. DePersico Creative combines simple yet effective creative elements to showcase what’s inside—and compel consumers to experience it for themselves. Explore our portfolio to see why our packaging outperforms competitors.

See the Difference DePersico Makes

WE ANSWER THESE VITAL QUESTIONS DURING OUR BRAND POSITIONING RESEARCH

We help consumers get quick, simple answers to these crucial questions that influence their purchase decisions.

1.

What Is the Product Used For?

Your product may have a dozen different applications, but we want to communicate the primary ones on the front of your package design.

2.

How Do We Communicate What the Consumer Will Experience?

We let shoppers know how your product tastes compared to other options—whether it’s sweeter, spicier, or bursting with more flavor.

3.

What Do I Want From This Product?

Our designs give the benefits that shoppers and their families want from your product, such as natural flavors, artisan quality, or simple ingredients.

4.

What Does This Product Have That Competitors Don’t?

After explaining what your product does have, we can focus on what it doesn’t—like artificial ingredients, added sugar, or other drawbacks competing products have.

PROVE WHY YOUR PRODUCT IS THE BEST CHOICE WITH CREATIVE STRATEGY

At DePersico Creative, we work with a range of brands that create innovative, leading products—and it’s our job to ensure consumers get the message. From the images on your packaging to carefully crafted words describing your product, we handle everything you need to set your brand apart from the rest.

From small startup companies to multinational brands, we love working with any business that needs a fresh perspective on its product positioning strategy. If you’re ready to position your product for success, schedule a free 30-minute consultation with our team or call or email today.

Share Your Challenges, and We’ll Share Some Creative Solutions

We’re ready to help you take your brand to the next level!

Schedule a Free Consultation