INCREASE SHELF APPEAL WITH A PRODUCT OPPORTUNITY ASSESSMENT
Competitor Brand Comparison for DaVinci
When you create a product that’s clearly better than its competitors, it’s easy to assume it will sell itself. But if shoppers look at the box, can, or bag your product comes in and can’t immediately see why your product is better—whether that’s because of taste, ingredients, or quality—they’ll pass it up without a second glance.
If you need help determining why your messaging falls short compared to similar products, DePersico Creative can give you answers through our brand analysis. We have spent over four decades learning what sets the best products apart on the shelf, and we use what we’ve learned from projects with small and national brands to find what yours is missing.
OUR SWIFI VISUAL PERCEPTION ASSESSMENT PROCESS
Our team uses a proven brand analysis process called SWIFI (Strengths, Weaknesses, and Ideas For Improvement) to compare your product to its strongest competitors—and uncover how consumers perceive your message during their grocery run.
STRENGTHS
The first step in understanding how your product could improve performance is to look at what it’s already doing well. We assess the other items it sits next to on the shelf to see what yours positively conveys, from striking design elements to clever copy.
WEAKNESSES
If consumers overlook or ignore your product on the shelf, it’s not making the right impression. We can tell you which visual and perceptual elements make your product blend in with all the others, so you can make strategic, impactful changes.
IDEAS FOR IMPROVEMENT
Once we nail down what your competitors’ products are conveying—and the message you want to send—our team can figure out how to create a unique and compelling value proposition using appealing imagery and creative linguistics that connects with consumers.
“Creative Linguistics” is the term we use to describe the most effective/compelling words and phrases that quickly create a strong appeal & connection with your product from an emotional or logical perspective. This creates cravings and inspires trial.
SEE HOW WE TRANSFORM PRODUCTS AND INSPIRE TRIAL
You have less than six seconds to catch a consumer’s attention—and we make the most of each one. See how we use thoughtful, deliberate designs to tell our clients’ stories.
NEED PRODUCT IMPROVEMENT IDEAS THAT CREATE CRAVINGS?
Creating a package that truly stands out involves more than decorative designs and snappy phrases that don’t add value. DePersico Creative finds ways to weave your company’s essence into your brand strategy, so you can convey what’s actually important. Whether you want to position your product as artisanal and handmade, restaurant-quality, or clean and nutritious, our creative team can present several product ideas that align with your vision.
From our initial brand analysis to product photography with brand naming and package design, the DePersico Creative team handles everything your product needs to shine. And unlike other marketing companies that view food packaging as a fun side project, it’s all we do—and our expertise shows in our designs. If you’re struggling to get the sales your product deserves, schedule a free consultation or call or email today to see how our brand analysis can help.
