Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.
Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!
Welcome to our Creageous blog!
So, you’re probably wondering, what does creageous mean, anyway? Well, in short, it describes courageous creativity—the fuel for flexing those marketing muscles to scale new heights. Creageous thinking is a uniquely innovative mindset that excites, inspires—and in our world–creates cravings.
Our new marketing campaign looks to inspire our clients and employees to ditch tradition in favor of creativity, and challenges them to apply this thinking at work and in everyday life. (more…)