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The Lowdown on Private Label Brand Strategy

Saturday, 09 September 2017 by depersico creative
Private Label Brand Strategy Infographic

Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.

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BrandingFood BrandingFood Package DesignGraphic Design AgencyPackage DesignPhiladelphia Package Design AgencyPrivate Label Brand StrategyPrivate Label BrandingPrivate Label Package Design
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  • Published in Brand Design, Brand Design, Brand Strategy, Branding Agency, Design Agency, Design Strategy, Food Branding, Food Branding & Package Design, Food Package Design, Package Design Agency, Philadelphia Design Agency, Philadelphia Package Design Agency
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Field Trip: Fancy Food Show in the Big Apple

Thursday, 28 July 2016 by depersico creative

Last month, we went to the Fancy Food Show in New York. They sure weren’t fooling around with the fanciness! From “premiumized” raisins (made from Chardonnay grapes!) to unique jerkies as far as the eye could see, there was much to be discovered. It was hard to miss one 2016 design trend—flat white or cream-colored backgrounds with vibrant splashes of color. Here’s a highlight of brands that did it with a creageous twist!

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Beverage Package DesignBrandingDesignFancy Food ShowFood & Beverage Package DesignFood Brand DesignFood BrandingFood Package DesignLOHASLOHAS Branding & Package DesignStrategy
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  • Published in Design Agency, Food Branding & Package Design
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Creageous: One Blog, Infinite Ideas

Wednesday, 06 July 2016 by depersico creative

Welcome to our Creageous blog! 

So, you’re probably wondering, what does creageous mean, anyway? Well, in short, it describes courageous creativity—the fuel for flexing those marketing muscles to scale new heights. Creageous thinking is a uniquely innovative mindset that excites, inspires—and in our world–creates cravings.

Our new marketing campaign looks to inspire our clients and employees to ditch tradition in favor of creativity, and challenges them to apply this thinking at work and in everyday life. (more…)

Beverage Package DesignBrand DesignBrandingCreative AgencyDesign AgencyFood & Beverage Package DesignFood Brand DesignFood MarketingFood Package Design
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  • Published in Design Agency, Food Branding & Package Design
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Creageous /krēˈājəs/

Showing courageous creativity; daring and inspired thinking that results in exciting and innovative creative.

Why Be Creageous?

The proliferation of new brands and private label options all screaming for attention can leave your brand “lost in the sauce.” Simply put, only outstanding brands stand out. Being Creageous is the art of finding a positioning and perspective that’s unique and engages both buyers and shoppers, capturing greater market share.

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