Case Study
Helping Ball Park® Become the #1 Hot Dog Bun Brand in the Nation
DePersico Creative was tasked with turning the Ball Park® brand into the cornerstone of the Bimbo® Bakeries product portfolio. After designing patriotic new packaging, we spread the word about Ball Park®’s unmatched quality with ads, videos, point-of-sale displays, and more—and the brand quickly became the top producer of hot dog buns in America.
Case Study
Leveraging Davinci®’s Quality and Italian Roots To Inspire Trial and Create Repeat Customers
DaVinci® pasta was blending into the background amongst dozens of other boxes and bags in the grocery store. We developed a plan to visually communicate the product’s creativity and authenticity with handwritten script and references to the Italian countryside. Our bold purple packaging inspired trial and separated DaVinci® from the competition.
Case Study
Creating a Must-Try Premium Brand By Revitalizing the Idahoan® Image
Idahoan® was ready to launch a premium new brand of Steakhouse™ potatoes that tasted like they came from a high-end restaurant—and they needed a package design to convey that great taste to consumers. We used warm, earthy colors, professional food photography, and creative linguistics to draw consumers’ attention—and it worked.
Case Study
Bringing the J. Skinner® Brand Into the 21st Century With Premium Branding
J. Skinner® was a little-known brand providing pastries for in-store bakeries, and they were ready to become a premium retail brand with its own loyal customer base. With a redesigned logo, irresistible product packaging, and custom marketing materials, we helped J. Skinner® experience double the growth of any other top-10 bakery brand.
Case Study
Showcasing Sea Best®’s Restaurant Quality With Mouthwatering Packaging
Sea Best® already had restaurant-quality seafood—but their package design wasn’t convincing consumers. We designed a modern new logo and bright, simplified packaging that highlighted our enticing food photography. After advertising the rebrand with custom marketing materials, Sea Best® expanded its product line and began distribution in the Northeast.
Case Study
Launching a New Yummy Health® Product Line To Rival Major Junk Food Brands
Yummy Health® had a mission to show consumers that healthy snacks could be just as flavorful and craveable as junk food—but they weren’t sure how to deliver the message. Our team helped design a brand-new bold product line and matching logo that looked just as enticing as major junk food brands—minus the junk.
