For food and beverage brands, package design is arguably the most critical piece of your marketing effort. An effective package design is also the most cost effective way for an emerging or small to medium-sized brand to compete and stay relevant. Advertising requires continuous spend, while a great package design has the ability to grow sales over much longer periods of time without additional investment. One of the main design strategies that makes up a great package design is package design “hierarchy.” (more…)
If you’re a brand manager or business owner with a new design in your hands, you may find yourself scouring Google to learn which file types to use for which purpose. Why do my presentation images look blurry? What’s vector art? What file does my printer need?” Worry not—here’s a little cheat sheet on image files so you can pass the baton efficiently.
Long gone are the days of store brand boxes sitting forgotten, collecting dust bunnies on the bottom shelves. Today, private labels are getting a lot of attention—some flying easily under the radar as national brands. How did this happen? As consumer conceptions of value change rapidly, retailers have upped their game to go head-to-head against national brands. Understanding these strategies is important to jumping your hurdles in the race with private label.