One of the key aspects of any packaging redesign is ensuring your brand identity is clearly communicated. When it comes to product packaging design, the logo design, color scheme, and even the choice of typography should reflect your business’s core values, mission, and vision.
When redesigning your packaging design, always remember that the package is an extension of your brand. A minimalist package design might work for a brand that exudes simplicity and sophistication. At the same time, a rich text element could be incorporated into the packaging design of a brand that prides itself on elegance and luxury.