5 Product Design Trends in the Beverage Industry We’re Expecting in 2024

The beverage industry has always been intensely competitive, with consumer preferences constantly shifting. Beverage brands thrive on their ability to create products with packaging and branding that resonates with what buyers want in the here and now. As we look ahead to the rest of 2024, sustainability, minimalism, personalization, specialty ingredients messaging, and nostalgia are five product design trendsthat leading beverage makers would be smart to embrace. Keep reading to learn how.