Logo Design
Custom logo and package identity systems built to create fast recognition, strong appetite appeal, and a clear shelf impression for non-alcoholic food and beverage products.
Build a CPG logo that does more than look polished. DePersico Creative creates food and beverage brand identities designed for fast shelf recognition, strong product cues, and repeatable packaging systems. From startup launches to national portfolio refreshes, our logo work connects strategy, positioning, package design, and consumer appetite into one memorable brand impression.
Strategic identity, packaging, language, and launch support for food and beverage CPG brands.
Custom logo and package identity systems built to create fast recognition, strong appetite appeal, and a clear shelf impression for non-alcoholic food and beverage products.
A strategic review of competitors, shelf presence, visual hierarchy, and improvement opportunities using DePersico Creative’s SWIFI assessment process for food and beverage brands.
Positioning that defines what the product is, why shoppers should care, and which differentiators need to be visible within seconds at retail or online.
Brand names, product names, taglines, packaging copy, and brand stories crafted for relevance, uniqueness, simplicity, memorability, and strong shopper connection.
Front-panel and back-of-pack label systems that combine brand impact with nutrition facts, ingredient statements, allergen disclosures, and retailer clean-label expectations.
Coordinated launch assets including packaging, sell sheets, retailer presentations, social graphics, sampling materials, and point-of-sale displays for new product rollouts.
We begin with a SWIFI-style assessment of strengths, weaknesses, and improvement opportunities. This reveals the visual signals, category conventions, and competitive gaps your food or beverage logo must address before design begins.
Food and beverage brands rely on DePersico Creative to turn packaging into a selling tool.
"DePersico Creative designed the bold packaging for the Fully Loaded product line and reactions to the look and feel have been exceptional, with overall purchase intent extremely high. We know we can trust the team at DePersico. Their work is always top notch and they provide key insights and suggestions..."
A specialized creative partner for logos that must sell in real-world CPG environments.
Food and beverage package design is the core specialty, not a side offering.
Over 45 years helping startups and national brands compete on crowded retail shelves.
Clients work directly with the President for clear decisions, communication, and creative accountability.
Project-based pricing keeps strategic CPG design accessible for emerging brands and larger portfolios.
Meet the food and beverage branding specialists.
DePersico Creative is a three-generation, family-owned design agency headquartered in West Chester, PA, helping food and beverage brands transform how they look, sell, and compete since 1977. For over 45 years, the team has focused on one specialty: food and beverage branding and package design. That focus has shaped work for startups, regional brands, and national names including Kellogg’s, Campbell’s, McCormick, Ball Park, DaVinci, Idahoan, J. Skinner, Sea Best, and Yummy Health. Clients work directly with leadership rather than being passed through layers of account management, and every project is handled by an experienced in-house team. The mission is simple: create cravings, inspire trial, and nourish the brand behind the product.
A CPG brand is a consumer packaged goods brand that sells products shoppers buy regularly, such as cereal, snacks, sauces, frozen meals, juices, sparkling waters, tea, coffee, or personal care items. In food and beverage, examples include Kellogg’s, Campbell’s, McCormick, Ball Park, Idahoan, and emerging regional brands launching new SKUs into grocery, club, mass, or e-commerce channels.
Get practical answers about logo strategy, packaging, and launch needs.
Over 45 years serving food and beverage brands.
Three generations of focused creative leadership.
Trusted by household and emerging food brands.
Tell us about your product, category, retail goals, and timeline. We’ll help define the right logo design scope and next steps.
For immediate assistance, feel free to give us a direct call at 484-454-3844. You can also send us a quick email at paul@depersico.com.
For immediate assistance, feel free to give us a direct call at 484-454-3844. You can also send us a quick email at paul@depersico.com.