--- description: Plan IFT expo success with DePersico Creative: booth graphics, sell sheets, positioning, and launch materials for food brands, backed by 45+ years since 1977. --- ![Google Icon](https://file-host.link/google-50.svg) # International Food Technologists Expo Guide for Food Brands Prepare your food brand for the International Food Technologists Expo with strategy-driven guidance, buyer-ready sales materials, booth graphics, and launch support from DePersico Creative. With over 45 years focused on food and beverage branding, we help teams turn trade show attention into clearer positioning, stronger conversations, and more compelling retail opportunities. Book NowCall Us ![Food brand trade show booth with product samples](https://file-host.link/website/depersico-40hhi8/assets/generated-images/1784492361780700_7b644abfff0f435290233e063fbbe329/1080.webp) ## Our International Food Technologists Expo Services Expo strategy, trade show graphics, sales collateral, and launch materials for food and beverage brands. ### Trade Show Materials Custom booth graphics, retractable banners, exhibit signage, sample-display branding, and after-show leave-behinds designed to help food brands make stronger first impressions with buyers and industry attendees. [Learn More](/feeds/service/booth-graphics) ### Sell Sheets Buyer-focused sell sheets that organize SKU details, product benefits, nutrition information, case packs, brand story, and competitive advantages for line reviews, broker meetings, and expo follow-up. [Learn More](/feeds/service/sell-sheet) ### F&B Brochures Product brochures, brand story booklets, line-up catalogs, and distributor leave-behinds that give sales teams a polished way to explain the full value of the brand. [Learn More](/feeds/service/brochure-designing-agency) ### Marketing Materials Coordinated collateral systems for retail decks, demo cards, digital assets, point-of-sale displays, and social graphics that keep your expo message consistent across every touchpoint. [Learn More](/feeds/service/trade-show-promotional-materials) ### Brand Launch Materials Launch-ready creative systems that connect packaging, retailer presentations, sampling materials, trade show assets, and follow-up communications into one clear new-product rollout. [Learn More](/feeds/service/product-launch-agency) ### Brand Analysis SWIFI brand analysis, shelf audits, and product positioning reviews that sharpen how your food brand communicates differentiation before buyers ever reach your booth. [Learn More](/feeds/service/food-drink-branding) ![Food brand team reviewing trade show booth materials](https://file-host.link/website/depersico-40hhi8/assets/generated-images/1784492362061921_e2d9630c7a994c0797bb02d87f7108d5/1080.webp) ## Our IFT Expo Preparation Process ### Clarify Your Brand Position We evaluate your product line, brand story, competitive set, and current materials to identify what buyers need to understand first. This includes shelf appeal, claims hierarchy, product positioning, and the trade show role each asset must play. ### Build Buyer-Ready Messaging Next, we shape the key message for the booth, sell sheets, brochures, sampling moments, and follow-up communications. The goal is simple: make the product’s value clear in the few seconds a busy expo visitor gives you. ### Design The Expo Toolkit Our team designs coordinated booth graphics, product showcases, sell sheets, brochures, and supporting collateral. Every piece uses consistent typography, color, photography, and voice so your brand feels polished across the entire event experience. ### Prepare For Show Success Before production, we check content flow, visual hierarchy, product details, and practical use cases for the show floor. Your team receives materials built to support buyer meetings, distributor conversations, broker follow-up, and post-show outreach. Start Your Expo Plan Trusted By Brands ## Brand Success Food brands of all sizes trust DePersico Creative to sharpen launches, packaging, and sales conversations. "DePersico Creative designed the bold packaging for the Fully Loaded product line and reactions to the look and feel have been exceptional, with overall purchase intent extremely high. We know we can trust the team at DePersico. Their work is always top notch and they provide key insights and suggestions..." ![Jared Miller](https://depersico.com/wp-content/uploads/2022/12/idahoan-Logo-180x180.jpg) Jared Miller The DePersico Difference ## Why Choose DePersico Creative? Strategic food-brand expertise built for products that need to earn attention quickly. ### Experience Over 45 years helping food and beverage brands improve shelf appeal and market performance. ### F&B Focus Food package design, positioning, and launch materials are the agency’s core specialty. ### Senior Access Work directly with the President and senior creative team, not just account managers. ### Flexible Pricing Project-based agile pricing helps startups and national portfolios plan expo materials confidently. ## Meet DePersico Creative Meet the food branding team behind the strategy. DePersico Creative is a three-generation, family-owned creative agency headquartered in West Chester, PA, helping food and beverage brands transform product ideas into shelf-ready selling tools since 1977\. Over more than 45 years, the team has stayed focused on one specialty: food and beverage branding, package design, photography, positioning, and sales materials. That focus matters for trade shows like the International Food Technologists Expo, where product developers, marketers, buyers, and sales teams need to communicate quickly and convincingly. Clients work directly with senior leadership, not layers of account management, and benefit from an in-house approach that connects analysis, linguistics, design, photography, and launch collateral. Over 45 YearsFocused experience helping food and beverage brands thrive. Since 1977A long-standing, three-generation family-owned creative agency. National BrandsExperience with names including Kellogg's, Campbell's, and McCormick. ## Frequently Asked Questions ### Where is IFT 2026? IFT FIRST, the Institute of Food Technologists annual event and expo, is commonly associated with Chicago and McCormick Place. Event locations and dates can change by year, so food brands should confirm the official 2026 venue and schedule directly through IFT before booking travel, shipping booth materials, or planning buyer meetings. ### What is the IFT event in Chicago? The IFT event in Chicago is IFT FIRST, a major food science, ingredient, innovation, and technology expo hosted by the Institute of Food Technologists. It brings together food brands, ingredient suppliers, product developers, R&D teams, marketers, manufacturers, and buyers to explore trends, technical solutions, product development, and commercial opportunities across the food industry. ### How should food brands prepare for the IFT Expo? Food brands should prepare by clarifying their product positioning, organizing buyer-ready sell sheets, refining booth messaging, and ensuring samples, packaging, brochures, and follow-up materials tell one consistent story. DePersico Creative helps align these pieces so trade show conversations quickly communicate what the product is, why it matters, and where it fits in the market. ### What trade show materials do food brands need for IFT? The most useful materials typically include booth graphics, retractable banners, product sell sheets, brochures, retail buyer decks, sample-tray branding, product photography, and follow-up email templates. For brands launching or repositioning a SKU, packaging, label hierarchy, and product positioning should also be reviewed before the event so the booth experience reinforces shelf-readiness. ### Does DePersico Creative work with beverage brands? Yes. DePersico Creative focuses on food and beverage brands, including non-alcoholic beverage, snack, frozen food, bakery, seafood, dairy, and grocery product companies. Alcoholic categories such as beer, wine, spirits, hard seltzer, and TTB-regulated beverages are outside the stated scope of the company’s service catalog. ### How early should we start designing IFT materials? A practical timeline is to begin planning several months before the show, especially if you need booth graphics, sell sheets, brochures, packaging updates, photography, or buyer presentations. Early planning gives your team time to refine messaging, print materials, coordinate sampling, and prepare post-show follow-up before deadlines become rushed. ### Can you create sell sheets for IFT buyer meetings? Yes. DePersico Creative designs sell sheets for food and beverage sales teams, brokers, and retail account executives. These sheets can include SKU details, nutrition panels, case packs, product benefits, positioning statements, competitive advantages, brand story, and buyer-relevant information for line reviews, distributor meetings, and trade show conversations. ### What makes an IFT booth effective for food brands? An effective food brand booth communicates the product promise in seconds, supports easy sampling, uses clear hierarchy, and gives buyers a reason to continue the conversation. Booth graphics, packaging, photography, sell sheets, and brochures should all reinforce the same positioning so visitors leave remembering the brand and its point of difference. ### Still Planning Your Expo Strategy? Get practical answers before your next trade show deadline. Talk to an Expert Trusted Food Expertise ## Awards and Recognition ![Over 45 years experience badge](https://file-host.link/certifications/_default/72x72.svg) ### Over 45 Years Decades of focused food and beverage brand expertise. ![Family owned agency badge](https://file-host.link/certifications/_default/72x72.svg) ### Family-Owned Agency Three generations of family-owned creative leadership. ![National brand experience badge](https://file-host.link/certifications/_default/72x72.svg) ### National Brand Experience Trusted by household food and CPG brands. ## Get Your IFT Expo Materials Ready Tell us about your product line, booth plans, launch timing, and sales goals. We will help identify the materials and messaging your team needs before the show. For immediate assistance, feel free to give us a direct call at [484-454-3844](tel:484-454-3844). You can also send us a quick email at [paul@depersico.com](mailto:paul@depersico.com). ### Contact Us Today +93+358+355+213+1+376+244+1+672+1+54+374+297+61+43+994+1+973+880+1+375+32+501+229+1+975+591+387+267+55+246+673+359+226+257+855+237+1+238+1+236+235+56+86+61+61+57+269+242+243+682+506+225+385+53+357+420+45+253+1+1+593+20+503+240+291+372+251+500+298+679+358+33+594+689+241+220+995+49+233+350+30+299+1+590+1+502+44+224+245+592+509+39+504+852+36+354+91+62+98+964+353+44+972+39+1+81+44+962+7+254+686+850+82+965+996+856+371+961+266+231+218+423+370+352+853+389+261+265+60+960+223+356+692+596+222+230+262+52+691+373+377+976+382+1+212+258+95+264+674+977+31+599+687+64+505+227+234+683+672+1+47+968+92+680+970+507+675+595+51+63+64+48+351+1+974+262+40+7+250+590+290+1+1+590+508+1+685+378+239+966+221+381+248+232+65+421+386+677+252+27+500+211+34+94+249+597+47+268+46+41+963+886+992+255+66+670+228+690+676+1+216+90+993+1+688+256+380+971+44+1+598+998+678+58+84+1+1+681+967+260+263 +Add comments Request Custom Quote For immediate assistance, feel free to give us a direct call at [484-454-3844](tel:484-454-3844). You can also send us a quick email at [paul@depersico.com](mailto:paul@depersico.com). ```json {"@context":"https://schema.org","@type":"Service","name":"International Food Technologists Expo Guide for Food Brands","description":"Expo preparation, trade show materials, sell sheets, brochures, brand analysis, positioning, and launch collateral for food brands preparing for the International Food Technologists Expo.","serviceType":"Food and beverage trade show creative services","provider":{"@type":"Organization","name":"DePersico Creative","address":{"@type":"PostalAddress","streetAddress":"560 Grubbs Mill Road","addressLocality":"West Chester","addressRegion":"PA","postalCode":"19380","addressCountry":"US"},"telephone":"484-454-3844","email":"paul@depersico.com"},"areaServed":{"@type":"Country","name":"United States"},"audience":{"@type":"BusinessAudience","audienceType":"Food and beverage brands"}} ```